Brand

CashBoo brand assets

Everything here is cut from the approved brand reference — the running coin mascot "Boo", the CashBoo wordmark, the CB coin and the app icon. Download and use them as they are; don't redraw, recolour or stretch.

Logo

Logo variations

Primary logo, horizontal
Primary logoHorizontal · mascot + wordmark + tagline
PNG
Stacked logo
Stacked logoMascot above the wordmark
PNG
Wordmark
WordmarkText only, with crown
PNG
Primary logo on light background
On lightLight BG #F3E8FF — same artwork, no changes
PNG
Tagline
TaglinePlay • Earn • Cashout
PNG
Boo mascot
Boo — mascotFull body, transparent
PNG
App icon

App icons

App icon, primary
App icon — primaryPurple tile
PNG
App icon, dark
App icon — darkCool Boo variant
PNG
CB coin, front
Coin — frontMain CB coin
PNG
CB coin, back
Coin — backReward coin
PNG
Mascot

Boo expressions

Happy Boo
Happy
PNG
Celebration Boo
Celebration
PNG
Boo holding coins
Holding coins
PNG
Cool Boo
Cool
PNG
3D coin
Coin — 3D angle
PNG
Stacked coins
Stacked coins
PNG
Play Earn Cashout banner
Banner — Play Earn Cashout
PNG
Complete tasks banner
Banner — Complete Tasks
PNG
Colour

Palette

Primary#6C3BFFFun & modern
Primary Light#A855F7Gradient partner
Secondary#FF7A00Energy & gaming
Reward Gold#FFC928Rewards & coins
Midnight#0D1020Background · premium & focus
Dark Purple#1E1B4BSurfaces
Light BG#F3E8FFClean & soft
Success#22C55EBalance & trust
Error#FF4D6DAlert & action
Primary gradient#6C3BFF → #A855F7
CTA gradient#FF7A00 → #FFC928
Highlight gradient#FF3D81 → #FF8A00
Typography

Type

Play. Earn. Cashout.

Headlines: system sans (Inter / SF / Roboto), weight 900, letter-spacing −0.04em. Body: weight 400–500, 15–17px, white at 65% on Midnight. The wordmark itself is artwork — never typeset "CashBoo" in a font where the logo should appear.

Usage

Do & don't

Use the artwork as suppliedTransparent PNGs on Midnight, Dark Purple or Light BG. Keep clear space of at least half the coin's height around the logo.
Pair the mascot with the wordmarkThe primary (horizontal) logo wherever there is room; the stacked logo in square spaces; the wordmark alone only in narrow strips.
Gold for rewards, purple for actionsCoins, balances and rewards read in Reward Gold; buttons and links use the Primary gradient; the money CTA uses the CTA gradient.
Call the currency "Coins"Short form "CB" after an amount: 500 CB. Never "Jeetos", "points" or "tokens".
Don't redraw, outline or recolourNo flat or single-colour versions of the coin or mascot; no new expressions.
Don't stretch, rotate or cropScale proportionally only. Never crop into the crown, the hands or the wordmark's outline.
Don't place on busy photosUse a solid brand colour or a soft purple glow behind the logo, never a photo or pattern.
Don't add effectsNo extra drop shadows, glows, bevels or gradients on top of the artwork.